We wanted our users to experience the benefits of the Omni instead of telling them what they were, while having fun! So we created a fully responsive, mobile-ready game / audio experience, where the users had to listen to a song from “The Other Room”. Using next level filters to make the sounds change from room to room, the user had to guess the name or artist, and based on the time it took them they where awarded a certain amount of points. Which we then used to create competition in our social channels and between them and their friends using Facebook Login.
We created a fun game that not only showed all the benefits & capabilities, but also created a strong engagement within our users, making them want to play the game several times while spending time with the brand and the product.