Summer. A great time to go on a vacation, relax on the beach of some tropical hideaway and have the time of your life. But bol.com's wanted to reach out to the unlucky few who weren’t heading to paradise for a few weeks with their Zorgeloos Zomeren campaign.
So, together we created a little hideaway right here, in the Netherlands. A summer island, and you and your friends could win it.
To activate groups of friends, we went to the one thing that every group has: a WhatsApp group. Through a Facebook video campagin we invited friends to invite bol.com to their group and play a little game with us. Every day we posted summer-tinted quiz questions, and the group with the most points won the key to the island.
Within one hour we were invited to 60 groups (!), and with all content launched by this campaign we reached over 1 million people.