Gemeentemuseum Den Haag

Mondriaan Jaar

To celebrate 100 years of Mondriaan and De Stijl, a friend of mine was asked to create a cross-medial campaign that includes an online experience, a motion piece and several ads.

The website pays homage to Mondriaan’s most notable work. It’s an explorable canvas in which you can paint the lines as he would. Through your journey of this geometrical wonderland, you experience different facets of his life. This style was further explored in rapid-fire ads that got people excited for the exhibition. The website received 30.000 visitors, and the videos were watched by over a million people.

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